FOR IMMEDIATE RELEASE
July, 2022
UNITE and Western Michigan University Announce a Partnership Focused on Building, Accelerating and Measuring Corporate Relationships
UNITE, a training, consulting and technology company, and Western Michigan University today announced they will work together to drive engagement with the business community and increase collaboration among internal teams.
More and more universities are putting an emphasis on holistic management of its industrial relationships. “At UNITE we have cracked the code on how universities activate corporate relationships,” said Christy Bertolo, Co-Founder of UNITE. “Our proprietary process and valuation tool were designed specifically to help universities work more effectively with industry, resulting in aligned internal teams going to business with a singular voice and increased engagement.”
Western has recognized the need to develop more robust and mutually beneficial relationships with corporate partners, as resources for higher education have decreased and competition for industry funding has increased among universities. For the last two years, the University has been working to develop a more holistic strategy for managing corporate relationships through the establishment of a corporate engagement working committee, a designated coporate engagement web presence, and the utilization of customer relationship management software to share information across campus.
“We are excited to work with UNITE because they have a proven process to help us to build a collaborative and strategic engagement plan to better partner with business,” said Lisa Garcia, Interim Assistant Vice President for Community Partnerships at Western Michigan University. “The UNITE team will work with University representatives from across campus to help establish a consistent and measurable corporate engagement process that will drive key metrics in our recruitment, retention, research, revenue, and reputation.”
Western Michigan University is UNITE’s first Mid-American Conference client and the partnership launched in June 2022.
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About Western Michigan University
Western Michigan University prepares students from around the globe for a life well lived. In an environment focused on well-being and holistic success, students thrive academically, emotionally and physically and go on to pursue their purpose, prosper in meaningful careers and make an impact on society. Founded in 1903, Western offers nearly 250 academic programs to more than 19,000 students pursuing degrees through the doctoral level. The University's focus on well-being supports holistic success, empowering students to craft a life of meaning and fulfillment. Nine of 10 Broncos get jobs quickly in their field in jobs they like. Learn more at wmich.edu.
About UNITE
UNITE is a consulting, training and technology designed to help universities work more effectively with corporate partnerships. UNITE delivers a proven Process to drive win-win partnerships and a Valuation Tool to place value on industry relationships and validate the efforts of university teams activating corporate engagement work. UNITE is an Ohio State University portfolio company and exclusively licenses a technology (invented by the co-founders) from The Ohio State University. The UNITE cohort of partners is growing and includes colleges and universities across the US of all sizes and the Ohio Innovation Exchange.
For more information about UNITE, please visit www.UNITECorporateEngagement.com or contact Chris Svec at Chris@UNITECorporateEngagement.com or 614.205.4826.
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